Description
“Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data” delves into the transformative impact of smart technologies on the tourism industry. This insightful non-fiction work, featuring contributions from leading experts in the field, explores themes of innovation, data-driven decision-making, and value creation. Through case studies and practical frameworks, the book provides a comprehensive guide for tourism professionals navigating the digital age. Ideal for industry practitioners and academics alike, it offers a compelling narrative on harnessing technological advancements to enhance competitiveness and customer experience in tourism.
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